We are committed to tradition and equally innovation
Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned the reputation as a renowned marketer for many of the world’s most valuable and prestigious possessions. There is no more powerful differentiation in your local marketing than the demonstration of the collaboration that exists between our two brands. Leverage in the history and sophistication of our rich heritage by incorporating our unique partnership offerings into your local marketing efforts.
Within Australia, Sotheby's is focusing on Aboriginal Art and leading the charge internationally in this area
https://www.sothebys.com/en/departments/aboriginal-art