Growing our reach with launch of Macedon Ranges office
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Melbourne Sotheby's International Realty has continued its strategic expansion across Victoria, announcing a new Macedon Ranges office and appointing respected property executive Samuel Johnson as Luxury Sales Consultant alongside long-time local expert Sean Parker.
The move strengthens our presence in one of Victoria's most sought-after lifestyle and prestige property markets and complements our long-time offering on the Peninsula. Our Macedon Ranges business now forms part of our growing Victorian network, connecting buyers and sellers across Macedon, Mount Macedon, Woodend, Gisborne, Kyneton and Daylesford with Sotheby's International Realty's global network of qualified buyers.
Sam joins us after more than 15 years with Australia's two largest digital property platforms, spending the past seven years at Domain and before that, eight years at REA Group, where he worked closely with most of Victoria's leading agencies and agents.
His appointment brings extensive experience across residential real estate, business growth and industry partnerships.
Sam will work alongside Sean Parker, who has built a strong reputation across the Macedon Ranges prestige property market. Sean moved to Mount Macedon with his family in 2018 following a property career spanning Australia, Asia and the Middle East across development, sales, marketing and after-sales care. Since then, he has sold extensively throughout Mount Macedon, Macedon, Gisborne and Daylesford, bringing a global and unique perspective to the local market.
Sean Parker and Sam Johnson, Luxury Sales Consultants of Melbourne Sotheby's International Realty, Macedon.
Mitch Armstrong, our Chief Executive Officer and Managing Director of Projects, said: "The Macedon Ranges has become one of Victoria's most desirable lifestyle destinations, attracting buyers seeking premium homes, acreage and weekend retreats within easy reach of Melbourne.
"Sean has built an exceptional reputation in the region through years of trusted local service, and bringing someone of Sam's calibre into our business strengthens our local capability. Sam's extensive property experience across REA and Domain gives him an unrivalled understanding of the property industry and marketing insights, and together they create an incredibly strong leadership team for this next phase of our growth."
Sean said: "We've built a strong reputation across the Macedon Ranges over many years, and joining Melbourne Sotheby's International Realty allows us to pair that local knowledge with one of the world's most recognised luxury real estate brands.
"Having Sam join us is a fantastic outcome. His commercial experience and deep understanding of the industry will be invaluable as we continue to grow and deliver exceptional outcomes for our clients."
Sam said: "Joining Melbourne Sotheby's International Realty was an opportunity to be part of a business that's building something genuinely special and unique in Victoria.
"The Sotheby's International Realty brand has an unmatched global reputation and reach. Combining that with Sean's established presence and trusted relationships throughout the Macedon Ranges creates a compelling proposition for local clients. I'm looking forward to delivering exceptional outcomes for buyers and sellers across the region."
Our Macedon Ranges office forms part of our broader Victorian growth strategy. Following our brand's launch in Melbourne in late 2025 and the opening of our dedicated Bayside office in Brighton earlier this year, we continue to build a carefully curated network of market-leading operators across Victoria, backed by Sotheby's International Realty's global network of more than 1,100 offices across 85 countries and territories.