Building on the Extraordinary
Melbourne Sotheby’s International Realty Projects
Melbourne Sotheby's International Realty Projects exists to represent developments of consequence
Led by Mitch Armstrong, our Projects division draws on experience across premium residential and mixed-use developments in Australia and Asia-Pacific, pairing market insight with international buyer relationships.
Co-owners Mark Harris, Julian Brown and Rob Curtain bring further depth of experience and established connections within Sotheby's International Realty.
A Strategic Projects Division
Partnering with Melbourne Sotheby's International Realty gives your project the advantage of a senior-led team deeply attuned to Melbourne's market, amplified by a global luxury network of more than 1,100 offices across 85 countries, and supported by the heritage of the world's most respected auction house.
We are not a transactional project marketer.
We operate as a strategic partner across the full development lifecycle — from early positioning through to final settlement.
Our methodology is insight-led, disciplined, and highly selective. Every project is guided with clarity, conviction, and control.
World-Class Reach, Delivered from Melbourne
We represent projects defined by architectural integrity, disciplined pricing and enduring value. Through the Sotheby's International Realty network, we connect each development with affiliated offices and established buyer relationships across the world, extending its exposure beyond the local market.
For developers, this brings international reach to a carefully considered sales strategy, introducing projects to buyers who value design, quality and a Melbourne address.
Our Mandate
Our approach ensures developments are positioned with credibility, consistency, and confidence — not compromised by short-term discounting or fragmented distribution.
Capital preservation over discount-led velocity
Strict channel discipline and governance
Protection of architectural and design intent
Selective, high-quality international distribution
Senior accountability from feasibility to final settlement
A Global Leader in Luxury Developments
Sotheby's International Realty represents some of the world's most significant residential developments — experience that directly informs our advisory approach in Melbourne.
This experience gives Melbourne developers access to global intelligence, qualified capital, and a proven framework for complex, high-value projects.
Our global network has delivered outstanding results for landmark projects including:
Iconic New York supertowers such as Central Park Tower, One57, and 432 Park Avenue, where residences regularly transact above USD $20 million
Four Seasons Private Residences, acting as exclusive sales agent in major global cities
Baccarat Residences, Dubai, achieving an AUD $84 million off-plan sale
Sole sales mandates for flagship luxury developments in Bangkok
Extensive project operations across Hong Kong, Singapore, Japan, Thailand, and the Philippines, providing privileged access to active cross-border buyers across Asia-Pacific
A framework that delivers value at every stage
From insight to sell-out, our framework ensures your project is built, branded and brought to market with precision. Every step is designed to attract the buyers who matter.
Know
Insightful market research that identifies opportunities and informs project strategy.
Shape
Product refinement, from mix to finishes, aligned with buyer demand.
Brand
Clear, compelling development identities and campaigns that drive enquiry.
Sell
Disciplined sales programs and global reach that deliver results.
Why developers choose Melbourne Sotheby's International Realty
Our brand gives your development international credibility from the outset. When purchasers see the Sotheby's International Realty name, they recognise a commitment to excellence and a heritage that aligns with premium investment decisions.
Our team blends sophisticated international reach with local expertise, ensuring your development competes confidently on the global stage. If your vision is to attract the world's buyers and position your project among the region's most sought-after addresses, we would be proud to partner with you.