Mitch Armstrong
CEO & Head of Projects Melbourne Sotheby's Interantional Realty
Mitch Armstrong, CEO of Melbourne Sotheby’s International Realty, is a seasoned project marketing professional with over a decade of experience in premium residential and mixed-use developments. Formerly leading sales and leasing at GURNER™, Mitch oversaw major national precincts including The Jam Factory, Elysium Fields, Harrington Village, and Barangaroo’s last freehold site in Sydney — each setting new benchmarks in design-led urban renewal. With expertise spanning the entire development lifecycle, Mitch combines data-driven insight with architectural storytelling to connect projects with buyers. Known for delivering strong results while upholding brand integrity, he now leads Melbourne Sotheby’s Projects division, aligning world-class design, strategic marketing, and the global Sotheby’s network to redefine industry standards.