Global Reach for Bayside’s Finest Homes
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Melbourne’s Bayside has long occupied a distinct place in the city’s residential landscape. Defined by architectural significance, generational homes and a globally minded buyer pool, it is a market where discretion, depth and perspective consistently matter.
It is within this context that Melbourne Sotheby’s International Realty has established a dedicated Bayside office in Brighton, marking a considered expansion into one of the city’s most prestigious coastal communities.
The new office will be led by husband and wife team Andrew Campbell and Victoria Gregory, joined by business partner Craig Ryan, bringing together complementary experience across residential sales, business leadership and international markets.
Rather than a broad expansion, the Bayside office represents a long term commitment to a market where preparation, trusted advice and strategic thinking consistently outperform scale.
A Business Built on Trust and Experience
Leading the new team, Andrew Campbell and Victoria Gregory bring more than two decades of experience operating at the highest levels of Melbourne’s prestige residential property sector.
Andrew’s career spans senior leadership real estate roles in the Brighton area, supported by a record of more than 400 residential transactions across both on market and confidential campaigns. His portfolio includes some of the region’s most significant homes, including the landmark handling of 2 Kinane Street, Brighton, a global calibre property transacting at approximately $25 million.
Victoria, a lifelong Brighton resident, brings more than a decade of sales and management experience, underpinned by a deep connection to the local community. Known for her intuitive and highly personalised approach, she has built enduring relationships with families, downsizers and long term residents who value care, clarity and continuity throughout the selling process.
Their shared approach has always been defined by discretion, strategic thinking and a genuine commitment to their clients’ long term interests, an ethos that aligns naturally with the Sotheby’s International Realty brand.
Global Perspective, Local Authority
Completing the leadership team is Craig Ryan, who brings a globally informed commercial perspective to the Bayside office.
Craig has more than twenty years of international experience across Australia, Asia, Europe and North America, having held senior roles across sales, marketing, operations and investment strategy.
An active residential property investor with a focus on high end and boutique developments, Craig contributes strategic insight alongside strong local ties to the Bayside community, strengthening the office’s capability at the intersection of local expertise and international buyer engagement. He brings extensive executive leadership experience across asset backed and accommodation businesses, including hotels.
A Platform Designed for Bayside’s Finest Homes
The Brighton office will serve as Melbourne Sotheby’s International Realty’s dedicated Bayside hub, connecting discerning vendors and buyers with the Sotheby’s International Realty Private Collection, an invitation only portfolio of extraordinary homes presented to qualified buyers around the world.
This two phase approach allows select properties to be introduced discreetly to a global audience before entering the broader market, offering clients optionality, intelligence and control throughout the sales process.
Backed by an international network of more than 1,100 offices across 85 countries and territories, the Bayside office brings genuine global reach to a market that has long attracted international interest.
A Considered Presence Built for the Long Term
The opening of the Bayside office represents a key milestone in Melbourne Sotheby’s International Realty’s broader growth strategy, which focuses on building a carefully curated network of best in class operators across Victoria.
Rather than pursuing volume, the brand’s expansion continues to prioritise leadership calibre, market alignment and environments where its global platform adds meaningful value.
For Brighton and Melbourne’s Bayside, the result is a new standard of representation, grounded in local knowledge, supported by international perspective and designed to serve the region for generations to come.
Connect with Melbourne Sotheby’s International Realty Bayside
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